Marketing 4 Contractors

For the purpose of this article, imagine your name is Joe Bloggs and you are Builder based in Chelmsford, Essex.

Fine tune your links - Look at the following examples:

To visit Joe Bloggs Builders website> click here

To visit Joe Bloggs Builders website click > Builder Chelmsford

The text used in the underlined text links above, is called the Anchor Text and these are links you click to visit other pages or websites, these links usually appear in blue. The wording you use in these links is extremely important. If you had say 25 incoming links to your site with the anchor text reading Builder Chelmsford it would be far more useful than having 100 incoming links reading click here.

Where possible try to ensure that all incoming links to your site contain your keywords. Even within your own site you should have text links on every page linking back to your own home page with your keywords as the anchor text. For example you could have the following links on the bottom of every page:

Builder Chelmsford  Builders Chelmsford  Builder in Chelmsford  Builders in Chelmsford

Put all of the above links on every page and link them back to your home page. Google indexes web pages as opposed to websites and Google may not pick up on the fact that the above links to your home page are coming from your own site, and these would be treated as if they were coming from elsewhere. Be proud of your links, if you hide them Google may ignore them.

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