Marketing 4 Contractors

Don't get Too Flashy - Some flashy based websites or flashy links can by ignored by Google, they may look amazing but if nobody can find your flashy website what is the point of having it. Also, when visitors arrive at your site if they have to wait whilst your flash intro loads they may soon be off searching other websites. Be sensible, do you want a lovely animated site with bells and whistles so you can show it off to everyone you know 'oh look at my site, it is amazing?' or do you want a serious business website that is going to become a great marketing tool for your business and earn you money.

Google Tricks - We say don't even go there. There are many people who claim to have secrets about getting to the top of Google using various secret tricks, whilst some of these may work in theory Google is constantly spending millions on improving their software and if your site is part of a scam you may just find your site is excluded from their search results. If this happens all of your hard work will be wasted. Follow the steps above and gradually build up your incoming links and you will soon get your site on the 1st page of Google.

In the meantime - Want to get your site on the 1st page of Google today? Try Google AdWords (pay per click advertising on Google).  If you set up a Google AdWords account you could have your website listed on the 1st page of Google within a few hours. These sponsored listings often appear right at the top of the screen or down the right hand side of the screen (to the right of the free listings). It may cost you £1 per click or you may even get away with paying as little as 10 pence per click for your chosen keyword, it all depends on how many other people are bidding for your chosen keywords. It will cost you nothing to appear in the listings, it only costs when someone actually clicks your ad and goes through to your website. It is a bit like advertising in the local paper for free, and you only pay a small fee to the paper when someone contacts you as a result of seeing the ad in the paper. You can determine a daily budget and you can even target a specific area in the UK.

If you want to discover more marketing strategies that will help you to grow your business, download our free ebooks.