Marketing 4 Contractors

For use of an example in this article, imagine your name is John Smith and you are Builder based in Brentwood, Essex.

In this article we really start to look at the things that are going to make it possible to get your website on the 1st page of Google. After you have decided to target a local area (see part 1 of this article set, where we basically talked about the fact that it is easier to target a town rather than a county) you need to then concentrate your efforts on getting your page titles sorted.

What does page title mean?

Have you noticed the page titles at the top of every webpage (the blue bar at the top of the webpage). When you search on Google for the keywords Builder Brentwood, the first thing that Google looks at is all of the page titles of the web pages in its database. If the words, Builder Brentwood are in your page title this will make it easier for Google to find your site. If your page title consists of only your company name, John Smith Builders, it is not going to be much use to Google when someone is searching for the keywords Builder Brentwood. Make sure your page titles include your keywords; you can also include your company name after your keywords. For example your page title could be as follows:

Builder Brentwood - John Smith Builders Brentwood - this title includes your keywords and your company name, Google will be happy.

If you were in a library looking for a book in the business section you would scan the spines of the books to see which ones were relevant. Make it easier for Google by making sure your page titles are in order.

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