Marketing 4 Contractors

I previously advertised my brand everywhere, to get my logo out there so people would see it and then come and buy my products.  I nearly went bankrupt!; I was acting like Virgin or BT. Brand advertising is for the big boys, not for small businessess. You should include your logo or brand in your advertising but the main focus for small business advertising has got to be lead generation.

What is meant by the term lead generation? Well, lead generation is simply getting people who are interested in your product or service to contact you.

In my experience the best way to get interested customers to contact you is to offer them something free.

Here is how to really make the most of all of your advertising:

Come up with some freebies you can give away to your potential customers like a free report, survey, sample products, CD, DVD. The key here is to come up with something of perceived value relating to your products or services.  E.g. If you are a builder and your target audience are home owners, you could write a free report  called '10 Ways to Increase the Value of your Home' or 'Top 10 D.I.Y. Tips for DAD'.  The information to go in these reports is already out there on the internet, you just need to go online and get it.

You then need to offer this free product in all of your advertising as follows: Call today for your Free Report - 10 ways to increase the value of your home or email today for your free report - Top 10 D.I.Y tips for DAD. 

What we are doing here is getting interested leads to give you their contact details in return for a free product.  You can contact them shortly after to ask them if they received your information and to ask them if they would like to buy from you.  Following this you can keep in touch with them constantly, letting them know about new products, news, offers etc.

I recently increased my response to an e-mail out by 3000% just by offering something free. It really does work.

Do you want to find out some powerful marketing strategies that will help you to grow your business without spending any money?  If so, download our free ebooks today.