GET MORE CUSTOMERS VIA YOUR WEBSITE
It is surprising how many business owners still don’t have a web presence.
These days you can get a simple, very effective website for less than it would cost for a small Yellow Pages advert.
If you want a serious advantage over your competitors you definitely need a website, here’s 4 reasons why:-
1 - Your Online Brochure - most businesses have used expensive brochures at some point. In the past, they provided a great deal of information in one handy booklet. But with a website, you get a live brochure that is available for anyone to see anywhere in the world at anytime of the day. You have an inexpensive 24-hour Salesman! And there is no limit to the amount of information you can include on your website.
2 - Expand Your Business - Reach parts of your target market that are unreachable through any other form of advertising, because they have migrated online and they have chosen not to do business with companies that do not have websites.
3 - It's Expected - These days, your customers and clients expect you to progress with the times, and if you don't keep up, you will get left behind. The mentality today is “If they haven’t even got a website, they can’t be any good”.
4 - Lower your Expenses – Your website will not only lower your marketing expenses, it is a customer and vendor relationship management tool to cut your customer support costs and improve your productivity through the use of online forms, newsletters, databases, calendars, etc.
The Internet has forever changed the sales and marketing landscape, for all businesses large and small. Having a website is now essential for all organizations to remain competitive.
Here are a few points to bear in mind with regards to your website.
Keep it simple, clear and easy to navigate.
Get a professional to design it. Not your brother-in-law or friend.
Do not use too much flash. A static, fast loading website will out-perform any flashy website that takes ages to load, and it will cost a lot less.
Use it as a tool to begin a relationship with your visitors/potential customers.
Use it to let your existing customers know about other products you offer.
"Build it & they will come" (Anonymous)
"No they won't" (Leonardo Wood)
One of the real values of having a website is when you get visitors (traffic) to your site via Google and the other search engines. You can pay for search engine traffic, which is known as Pay Per Click advertising and you can also get free traffic from the search engines, this is done by optimising your website for search terms relevant to your business.
